Welcome
Geoffrey Pélissier – Marketing & Web Marketing consultant
Enter
About
I am working as a Digital Marketing & Marketing consultant for companies wishing to improve their turnover, develop their brands, develop their markets and reach new customers.
I am also building strategies to maintain and enhance customer loyalty and all the data around the marketing involved.
Moreover, I am helping companies to build or redefine their business model by offering innovative marketing plan & web marketing plan tailored to the specific needs of the company and its industry.
Finally, I’m a business school teacher (Bachelors and Masters students), focused on marketing and web marketing classes.
SWOT ANALYSIS
Strengths
Web marketing & Marketing
Weaknesses
Oreos
Opportunities
The evolution of the web
Threats
Amazon 
Marketing & Web marketing consultant
France – United States – Australia – New Zealand
• Initiated new marketing procedures targeting numerous markets including Australia, France, New Zealand and the United States
• Defined marketing & web marketing strategies
• Led marketing teams
• Implemented marketing initiatives, campaigns and strategies to promote products
• Analyzed and improved various marketing tools
• Managed marketing budget
• Web management / application management / marketing management
• Defined Social media optimization and analysis (ROI, KPI …)
• Launched and optimized several search engine marketing campaigns
• Integrated and analyzed email campaigns
• Performed data web analysis and provided recommendations
Digital Marketing Manager
ROMPETROL – DYNEFF
(3 years ) Montpellier
With over 7.000 employees in 12 countries, The Rompetrol Group N.V. is one of the well-established oil companies operating in Romania and an important player in the Black Sea and Mediterranean basins. The group is primarily active in refining, marketing and trading, with additional operations in exploration and production, and other oil industry services such as drilling, EPCM and transportation.
• Created digital marketing plan in collaboration with the 12 countries of the company
• Developed web business model in France and Spain
• Redesigned company website (Dyneff / rompetrol)
• Established Strategy of the Search Engine Marketing
• Managed Emailing campaign (Development / Integration / Marketing ratios)
• Responsible for Social Media Optimization
• Monitored crisis communication
• Store locator implementation
• Launched click to chat, click to call, landing pages and contests
• Carried out analysis, reporting, KPI and recommendations
• Organized promotional campaigns
• Maintained monthly internal communication through newsletter
• Tracked reactions to press releases
• Managed marketing budget
Skills
Commerce
Web Marketing
80%
Project Management
90%
Marketing
70%
Communication
70%
Web / Design
Adobe (Photoshop, illustrator ...)
70%
HTML / CSS
80%
PHP / Mysql
60%
CMS (WordPress, Ez Publish, Drupal ...
80%
Microsoft office (Word, Excel ...)
80%
Love Snowboard